Beyond The Brim

BEYOND THE BRIM

For 30 years, our family-owned company has been pushing the boundaries of hat making. Every day, we are taking steps to make our hats more durable, sustainable, and socially responsible—so we feel good making them and you feel great wearing them.

 

RESPONSIBLE DESIGN

54%

CERTIFIED SUSTAINABLE FABRIC

 

 

52%

BLUESIGN® CERTIFIED SOCIALLY AND ENVIRONMENTALLY RESPONSIBLE FABRIC

 

8.5%

GLOBAL RECYCLED STANDARD CERTIFIED FABRIC

 

Calculated from all styles offered by Sunday Afternoons as of August 2021.

What is responsible design?
Our pursuit of the perfect hat is relentless. Ingenuity—and good old-fashioned persistence—is what drives both our craft and our approach to sustainability. We select materials that enhance the quality and durability of our products while safeguarding the environment and human health, and we measure our progress to ensure accountability and transparency in our decisions, where possible.

CoolCore® Chemical Free Fabric
CoolCore® is a patented chemical-free cooling technology built into the fabric fibers of our hats and accessories. CoolCore® maximizes a fabric's wicking ability, quickly evaporating sweat to keep you cool and comfortable in any condition. Best of all, it won't wash out over time—CoolCore® cooling technology keeps its cooling properties for the life of the garment.

 

PFAS-Free
Water Repellent

Wherever possible, we avoid using per- and poly-fluoroalkyl substances (PFAS) and flourine in our Durable Water Repellent (DWR) to ensure safety for factory workers, customers, and the environment. Look for the "PFAS-free DWR" call-out on our hats.

 

View Our Supplier Code of Conduct

READ NOW


See Our Restricted Substances List

VIEW NOW

ETHICAL TREATMENT OF PEOPLE

100%

of our factories have undergone third-party audits for fair and safe labor practices

Industry Memberships

What do we mean by ethical treatment of people?
A lot has changed since we first started sewing Original Adventure Blankets™ and hats in our garage in Ashland, Oregon, but the care we poured into those early projects remains at the heart of what we do. Through collaboration with factories, vendors, industry organizations, and our own internal teams, we strive to continuously improve working conditions, prioritize employee wellbeing, and lessen the environmental impacts of our business practices and manufacturing processes. We are committed to supporting diversity, equity, and inclusion in our workplace and in the outdoors, and we strive to improve the wellbeing of our employees and workers around the world.


MEANINGFUL CONSERVATION

WE DIVERTED

5.5

MILLION BAGS,

EQUIVALENT TO

100,000

POUNDS OF PLASTIC

from landfills by eliminating individual polybags for both wholesale and retail orders

Our Trade-Up program rewards customers for upcycling outgrown Kids’ hats.

Why meaningful conservation?
We wouldn't be in the hat business if it wasn't for our love of the outdoors. From exploring our home in the Pacific Northwest to venturing around the globe, Sunday Afternoons supports organizations who are intentionally making the world a better place. From conserving resources within our own practices to providing charitable contributions to organizations working to conserve the natural world, Sunday Afternoons is dedicated to reducing our impact.