RESPONSIBLE DESIGN

For us, designing responsibly means selecting materials that enhance the quality and durability of our products while safeguarding the environment and human health.

100%

of styles with DWR are PFAS-free

34%

of styles use recycled materials

47%

of styles use bluesign® materials

RECYCLED MATERIALS

Requiring less energy and reliance on natural resources, recycled materials are part of our impact reduction strategy.

BLUESIGN®

bluesign® materials have been manufactured to strict safety and environmental requirements.

PFAS-Free DWR (Durable Water Repellent)

Wherever possible, we avoid using per- and poly-fluoroalkyl substances (PFAS) and flourine in our Durable Water Repellent (DWR) to ensure safety for factory workers, customers, and the environment. Look for the "Pfas-free Durable water repellant" (DWR) call-out on our hats.

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CoolCore® Chemical Free Fabric

CoolCore® is a patented chemical-free cooling technology built into the fabric fibers of our hats and accessories. CoolCore® maximizes a fabric's wicking ability, quickly evaporating sweat to keep you cool and comfortable in any condition. Best of all, it won't wash out over time—CoolCore® cooling technology keeps its cooling properties for the life of the garment.

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Everwool™ Merino Wool

Naturally insulative and protective, Everwool™ is certified by the Responsible Wool Standard, (RWS) which holds farmers and ranchers to strict animal welfare, land management, and social requirements, Everwool™ merino guarantees the Five Freedoms of animal welfare. Naturally wicking, breathable, and warm, wool is tried and true natural alternative.

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THE CLIMATE LABEL

Sunday Afternoons is Climate Neutral Certified! We are actively reducing, managing, and offsetting greenhouse gas emissions from operations, manufacturing, and the delivery of our products worldwide.

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OUR RESTRICTED SUBSTANCES LIST

Part of a comprehensive chemicals management program, an RSL limits or bans certain chemicals in finished products.

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Ethical Treatment of People

We are committed to supporting diversity, equity, and inclusion in our workplace and in the outdoors, and we strive to improve the wellbeing of our employees and workers around the world. In collaboration with factories, vendors, industry organizations, and our own internal teams, we are dedicated to continuously improving working conditions, prioritizing employee and worker wellbeing, and lessening the environmental impacts of our business practices and manufacturing processes.

100%

of our finished goods manufacturers have completed third party audits

Industry Memberships

COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We want to ensure the inclusion of diverse people and perspectives within all facets of our business, including recruitment/employment processes, product design, marketing campaigns, and corporate giving.

OUR SUPPLIER CODE OF CONDUCT

An integral and required part of our manufacturing partnerships, our Supplier Code of Conduct is in place to ensure all workers are respected, valued and safe. We require all of our suppliers to adhere to the following guidelines.

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MEANINGFUL CONSERVATION

We wouldn't be in the hat business if it wasn't for our love of the outdoors. From exploring our home in the Pacific Northwest to venturing around the globe, Sunday Afternoons supports organizations who are intentionally making the world a better place. From conserving resources within our own practices to providing charitable contributions to organizations working to conserve the natural world, Sunday Afternoons is dedicated to reducing our impact.

10%

anticipated reduction in packaging from our factories by the end of 2024

Trade Up Program

Our Trade Up Program rewards customers for upcycling outgrown Kids' hats.

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PARTNERSHIPS

LEAVE NO TRACE

Leave No Trace (LNT) pioneers science and provides proven, research-based solutions for the protection of the natural world. The organization accomplishes its mission by providing innovative education, skills, research and science to help people care about the outdoors.

PROTECT OUR WINTERS

Protect Our Winters (POW), the first climate advocacy organization in the outdoor community, turns passionate outdoor people into climate advocates, working together to protect the places and experiences they love from climate change.

EUROPEAN OUTDOOR CONSERVATION ASSOCIATION

The European Outdoor Conservation Assocation (EOCA) is a charity organization that—along with its members—supports and funds a growing number of much needed grassroots conservation, protection and regeneration projects around the world, protecting the wildlife everyone cares so much about.

KLAMATH-SISKIYOU WILDLANDS CENTER

KS Wild's mission is to protect and restore wild nature in the Klamath-Siskiyou region of southwest Oregon and northwest California. Through policy and community action, KS Wild promotes science-based land and water conservation.